Achieve Success from Your Creative
Talents
Ron Gavalik
Throughout
civilized human history, creative minds of every type were comforted by the
knowledge that if a publisher, producer, or gallery accepted their work, they’d
receive financial support in the form of advanced payments and promotional
initiatives. In essence, after years of struggle, rejection, and torment, the
creator was chosen by an elite group of tycoons to be idolized above others. In
return, he or she wasn’t asked to perform any kind of true marketing efforts,
aside from public appearances.
In today’s
business world, that’s rarely the case.
The influx of
creative small businesses and indie creators has diluted the arts and
entertainment markets. That shift in business has forced creative talents to
perform their own marketing initiatives to achieve success. Some creative
professionals believe this to be an unfair burden. Others herald it as an
opportunity to have more control. No matter how you view the circumstances,
it’s a reality that must be understood.
It’s astonishing
how many talented writers, artists, and performers pour passion and
professionalism into their creative endeavors, but then practice marketing initiatives
like an amateur. It’s the equivalent of buying a $500 pool stick, but never
practicing the game. When it comes time to prove your skills, that shiny pool
stick is only as effective as the player who wields it. In other words, it’s
simply not enough to have a fantastic creative product. You must know how to
market that product to mass audiences to win the game.
That’s why our
team developed Financial Success for Creative
Professionals. The plan is the
first proven set of marketing procedures, guaranteed to achieve long-term
success for writers, artists, musicians, and performers of all stripes.
To ensure
creative success in today’s market, there are a number of steps that must be
completed. Let’s briefly explore each of them.
Understand
the truth about marketing artistic creations. So many people believe marketing is
subjective, much like abstract painting or poetry. It isn’t. Marketing is really
about the science of consumer psychology. You must reach the correct audiences
to maximize exposure of your work, draw in potential fans, and then drive revenue.
When you truly understand the fundamental theory about generating mass
awareness of your creative experiences and know how to shape the perception of
your work, it’s hundreds of times easier to get noticed and achieve success.
Most marketing
professionals hold advanced degrees. The FSCP marketing plan contains the same
resources marketing pros use for success, but developed specifically for
creative professionals.
Build your
marketing structure. Before
an artistic talent can sell work to a base of potential consumers, you must
first build your marketing structure. That includes a comprehensive website
(not just a simple blog), a strong social media presence, and a uniquely
branded market position. You must also use mass communications vehicles (email
newsletters, for example) to build relationships with your future fans. No one,
and I mean no one will buy a book, portrait, MP3, or any kind of creation
without having achieved emotional
investment in the creator and your products. The FSCP marketing plan
provides you the ability to build your uniquely branded market position, set
pricing, and then shows you how to interact with hundreds of thousands of
consumers to maximize sales and raise the quality of life for your fans.
Take
advantage of media marketing opportunities. The meat of any marketing initiative
must include interacting with potential fans. This is referred to as shaking hands and relationship building. Much in the same way a car salesperson walks
up to a consumer and extends a hand, the FSCP marketing plan shows you how to
use the power of the web to connect with hundreds of thousands of consumers
through social media, the news media, and personal print media. Using these techniques provides consumers an
easy path to personally identify with your artistic creations and then become
emotionally invested. This is sometimes referred to as the “warm fuzzies.”
Once the warm
fuzzies are achieved, your potential fans are empowered with the knowledge that
purchasing your work will benefit them in some way. Remember, your creative
efforts are meant to enhance the lives of others. When a potential fan
personally identifies with your creation and they’re given a clear path to enjoy
the experience, it’s like taking candy from a baby.
Diversify
your income from multiple venues.
Success is never achieved by selling one product in one location. That’s one of
the biggest mistakes made by indie authors, artists, and performers. Your
creations must sell in multiple locations to reach the maximum number of
targeted consumers that identify with your style. It’s also paramount that each
creator offers several products and accessory items for sale, such as t-shirts
or bookmarks.
For example: an
indie author with a book released must ensure it’s selling in each possible
retail location. Sure, Amazon may have 60% or more of the book buying public,
but that doesn’t mean you ignore the other 40% that shops on lesser-known
retailers. Furthermore, offering accessories increases revenue and provides
depth that large publishers always provide for intellectual property and indies
usually lack.
Those are the basic high-level
steps that every creative talent must follow to achieve true financial success
in each respective field. As stated earlier, the FSCP
marketing plan is guaranteed to
deliver that success to each creator and it’s why our team is so proud to have
published it for your use.
It’s my hope that you’re
taking your creative career seriously. It’s not always easy to rise above the
chaos, but if you follow the proven plan, it’s an amazing experience to watch
consumers around the world swoon over your creations that raise their quality
of life. That’s a true gift and your legacy. Be proud of it.
As the tagline goes, “If
you pour your passions into each project or performance, you must propel your
career to the next level, realize your full potential and achieve financial
success.”
Together, we’ll make it
happen!
Good hunting.
Ron Gavalik’s Bio:
Ron Gavalik is the
author of Financial Success for Creative Professionals and has over 20 years of celebrated
experience in corporate and creative marketing. This former Director of
Communications has assisted private, nonprofit, and artistic organizations
achieve success through grassroots experience
marketing initiatives.
Gavalik is currently the Publisher for Grit
City Publications and creator of
the innovative Emotobooks fiction medium. He holds a B.S. in Marketing Communications from
Point Park University and an M.A. in Writing from Seton Hill University. His
work in the arts has shaped success for countless creative professionals who
seek financial independence.
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